Social and mobile advertising have gotten a lot of attention lately as marketers flock to these new platforms. The problem is, both are very expensive, which makes them inaccessible on smaller budgets, and ultimately they’re controlled by the platforms themselves, not you – the advertiser. Wouldn’t it be great if there were some tried-and-true channel […]
April 6, 2016
• By: Dileep Thazhmon
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Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck. Digital spending has become the clear budget leader, with mobile now consuming as much as half the digital budget. But, ironically, as publishers continue to feel the squeeze of declining print ad revenues, […]
March 17, 2016 • By: Jeff Kupietzky
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1. Email is not dead – it’s changing, evolving Throughout the many sessions we heard over and over – email needs to: Focus on engagement Integrate with social Cut through the noise Contain relevant content Be dynamic and personalized* 2. “The most powerful rewards are emotional” That’s what Charles Duhigg, Pulitzer Prize-Winning Author & New York Times […]
March 3, 2016 • By: Renee Chemel
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Video marketing has been proclaimed one of the most important keys to success in 2016, becoming an overwhelmingly powerful way to grab audiences’ attention. On Facebook alone, some 500 million people watch an astonishing 100 million hours of video EVERY DAY, driving engagement, visibility and a lift in purchase intent for brands. “No one reads […]
February 25, 2016 • By: Renee Chemel
Read moreGet the inside track on the latest AdTech & MarTech news, trends and strategies.
Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.
Drive revenue in every email you send. Learn how with RevenueStripe.