The Missing Link in Your Multichannel Ad Offering
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck. Digital spending has become the clear budget leader, with mobile now consuming as much as half the digital budget. But, ironically, as publishers continue to feel the squeeze of declining print ad revenues, […]
March 17, 2016 • By: Jeff Kupietzky
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