Ah, March Madness…the beloved annual college basketball ritual that turns co-workers into fierce competitors and family rooms into voracious cheering sections.
As the tournament kicks off next week, it’s also a great opportunity for your brand to capitalize on the hype with strategic e-mail promotions centered around the basketball bonanza. From the most die-hard hoops fan to even casual office pool participants, everyone is watching The Big Dance. What better way to grab their attention than with exciting, engaging, dynamic e-mails!
To give you a few ideas, we’re kicking off a new video series this week called InboxInspiration. Each month, we’ll give you some unique ideas for how to leverage our dynamic email components to create buzz around holidays and special events.
This month, we’re featuring our Web Scrape and Twitter components, both of which make it exceptionally easy to provide fresh, real-time content to your subscribers with almost no effort, which makes it super simple and extremely cost effective. In fact, both allow you to leverage existing content to increase visitors and followers and maximize ROI on both fronts through email campaigns you’d probably be running already anyway. It’s a win-win all around.
And, it’s not just for March Madness. The Web Scrape and Twitter components featured this month can be used in so many different ways: promoting a featured product, live tweeting an event, and much more. This is just one idea to get you started!
With more than two dozen components to choose from, there are so many options, and no matter what business you’re in, there’s something for everyone. We think you’ll easily see how these dynamic elements, proven to drive engagement and click-thru, are a must-have for any email campaign.
Click here or the video above and check out our first InboxInspiration and find out how easy it is to incorporate Web Scrape and Twitter into any email campaign. Let us know what you think!
And, tune in next month when we’ll show you how to use our Scratch Off & Carousel components to deliver a fun Easter Egg bonus right to subscribers’ inbox. Make sure you can get this email component madness into your next email – contact us now!