PowerInbox at MediaPost’s Publishing Insider Summit

Posted: June 11, 2019By: Renee Chemel

Hear PowerInbox’s CEO, Jeff Kupietzky, at MediaPost’s Publishing Insider Summit and get the 411 on improving email subscriber trust to maximize your revenue. Business owners, publishers and email marketers can also schedule a time to speak with a member of our amazing team during the summit. We’re here to answer any questions and learn more […]

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Monetizing Emails

A Comprehensive Guide to Email Monetization with Ads

Posted: June 10, 2019By: Renee Chemel

More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI. Email marketing drives robust return — as much as $38 or more for every dollar you […]

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Gold Lasso InsiderInbox

Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: May 7, 2019By: Renee Chemel

Happy Spring from all of us at PowerInbox! This month, we’re featuring a very special guest, who’s not only a digital marketing expert, but he’s also our friend and customer. Élie Ashery is CEO of Gold Lasso, email automation firm that works with publishers to build and monetize subscriber engagement. He’s also a publisher. As […]

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make the most out of your email contacts

Monetize That Email List: Why You Have Nothing to Lose

Posted: April 25, 2019By: Renee Chemel

An email list is a great way to connect with loyal customers, building increased brand awareness and culture. Your email newsletters are also an ideal place to drop highly relevant, interesting ads from other brands. Your customers can learn about and connect with new products and services that might be interesting to them, and you […]

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learn how to monetize your app to improve revenue

The Best Way to Monetize an App

Posted: April 18, 2019By: Renee Chemel

Apps are big business today, and forecasts indicate that’s a trend that won’t quit anytime in the near future. But app makers are sometimes hesitant to monetize their products, especially with ads, because they believe consumers will react with immediate negativity. In a world dominated by apps, though, research shows that’s simply not the case. […]

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5 Invaluable Data Points you can Only get from Email Monetization

Why Email Monetization Data is Invaluable

Posted: March 21, 2019By: Renee Chemel

You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]

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monetization tips for experts

7 Expert Tips for Digital Monetization

Posted: February 21, 2019By: Renee Chemel

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

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streamlining email ads

Back to Basics

Posted: February 14, 2019By: Renee Chemel

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

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digital publisher's guide to rock start monetization

The Digital Publisher’s Guide to Rock Star Monetization

Posted: January 30, 2019By: Renee Chemel

Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]

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InsiderInbox with Todd Lebo

Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: December 17, 2018By: Renee Chemel

Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]

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