When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time—especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all you want to do is skim through […]Read more
If you are accustomed to checking email from your smartphone, then you are familiar with viewing less than attractive emails that either take up your entire screen or don’t load at all. When this happens, you and millions of others simply close the email, sending it to trash or spam. In the worst case scenario […]Read more
It’s that time again. You know, where it’s not even October 1st yet and you begin seeing Jack O’ Lanterns, skeletons, and ghoulish masks on sale at your local drug store. In some cases, you may even peep a Santa Clause and Christmas tree—companies focus on holiday sales earlier than ever before. If you’re conscientious […]Read more
Greetings Inboxers! As we say farewell to summer and slip into fall, we hope your marketing ROI and customer engagement projections so far have exceeded expectations! Now, it’s really down to crunch time for solidifying your holiday marketing strategy. How are you planning to connect personally with your customers or subscribers? Drop us a line […]Read more
When people think of online engagement before, during, and after an awards show, their minds almost immediately go to social media—especially Twitter. Why? Well, it’s certainly not for the updates—at least not entirely. People are mostly enamored by the drama. Thanks to social media channels like Twitter, Facebook, Instagram, and YouTube, people can enjoy behind […]Read more
Before there was Myspace, Facebook, or any other social media channel there was e-mail. E-mail marketing completely changed the marketing game, allowing for amplified reach without the price tag. When social media channels began growing in popularity—marketers were naturally all over it. The possibilities seemed endless, including the ability to reach a more elusive set […]Read more
Greetings from the PowerInbox team! Before we jump into the Q&A for this edition of the InsiderInbox, we wanted to take a moment to extend our heartfelt love and support for the people of Houston and everyone along the Texas and Louisiana coasts here in the U.S. We are shocked and saddened by the surreal […]Read more
Although September may not be considered as festive as proceeding months, it’s still noted for marking an entirely new season. While you may want to hold off on pushing products, services, and offers that are better suited for the later Fall or Winter holidays, playing into the theme of fall and the season change is […]Read more
A key reason people “fall off the wagon” with their email newsletters is because of time. The reality is, “time” or perceived lack thereof, is an excuse for a whole host of things—not just e-mail. While we could get into an extensive discussion on the construct of time and how you can’t “find time” and […]Read more
New media has seen a GIF takeover. Even though GIFs have been around since the late 1980s, with the first GIF being created in 1987 (crazy, right?), they didn’t become a “thing” until recently. GIFs have transformed our visual language, enhancing our “soundbite” culture. There isn’t a single type of digital platform that hasn’t yet […]Read more
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