New_Years_Resolution

Help Your Audience Achieve their New Year’s Goals with Dynamic Email

Posted: January 5, 2018By: Renee Chemel

Somehow another year has passed—again! While it’s easy to get stuck on everything that didn’t go well in 2017, focusing instead on plans for the year ahead is much more productive. In early January, people are squarely in New Year’s resolution mode, but often aren’t sure where or how to start. Quite often people take […]

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Video-in-Your-Email

5 Reasons to Include Video in Your Email Newsletters

Posted: December 28, 2017By: Renee Chemel

Guest Post by Josh Wardini People tend to have a very short attention span (about 8 seconds by some estimates), so it is no wonder that video is doing so well as a marketing technique in making the best of those precious few seconds. Why does video work so well? First, people can get what they […]

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Make your emails intergalactic

Make Your Email Campaigns Intergalactic!

Posted: December 21, 2017By: Renee Chemel

A long time ago in a galaxy far, far away…people didn’t have Smartphones, laptops, or even desktop computers. It was a period of slow communication. Rotary phones only later to be replaced by portable phones, and then later still replaced by…pagers (yes, pagers), didn’t relay messages in lightsaber speed. Kids played the Oregon Trail on […]

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Happy AdServersary

We’re Celebrating a Happy 1st AdServersary!

Posted: December 7, 2017By: Renee Chemel

We are thrilled to announce that it’s been exactly one year since our AdServer for Email hit the market, and we couldn’t be more pleased with its success. And, it’s all thanks to you, our customers. Because of your support, trust and investment in our platform, our technology and our team, AdServer has grown tremendously, […]

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How Advertising Shaped Thanksgiving as We Know It

Posted: November 26, 2017By: Renee Chemel

There’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a variety of Christmas trees. Sure, there may be a “Happy Thanksgiving” sign somewhere in the store (usually shoved in between the […]

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Understanding the Differences Between Native and Display Ads

Posted: October 22, 2017By: Renee Chemel

When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time—especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all you want to do is skim through […]

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Why Mobile-Friendly Emails May Not Cut It: It’s Time to Get Responsive

Posted: October 6, 2017By: Renee Chemel

If you are accustomed to checking email from your smartphone, then you are familiar with viewing less than attractive emails that either take up your entire screen or don’t load at all. When this happens, you and millions of others simply close the email, sending it to trash or spam. In the worst case scenario […]

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Artificial Intelligence

How AI is changing the Future of Email Marketing

Posted: July 20, 2017By: Renee Chemel

When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]

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Win the Ad Blocker War

How to Win the Ad Blocker War

Posted: May 11, 2017By: Dileep Thazhmon

The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night. Within days of one another, both Google and a team of Princeton and Stanford University researchers issued potentially crushing blows to online advertisers and the publishers who depend on […]

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Shoptalk Swag-Bag

Want Swag?: Get Personalized with Us at Shoptalk!

Posted: March 15, 2017By: Renee Chemel

A full-scale commerce event that in 2016 had over 3,100 attendees, this year’s Shoptalk, scheduled March 19-March 22, is set to attract over 5,000—including yours truly, PowerInbox. Shoptalk is the ideal event for innovators, tech disrupters, and corporate “movers and shakers” to develop strategic partnerships and share the latest technology and business trends. What else […]

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