Video marketing has been proclaimed one of the most important keys to success in 2016, becoming an overwhelmingly powerful way to grab audiences’ attention. On Facebook alone, some 500 million people watch an astonishing 100 million hours of video EVERY DAY, driving engagement, visibility and a lift in purchase intent for brands.
“No one reads anymore.”
It’s no surprise, then, that video is also earning an increasingly larger share of marketer’s budget and focus, with 91% of companies reporting a boost in video marketing effectiveness, driving over 70% to increase their video marketing spend.
“The dirty secret of the Internet /social web is no one reads anymore. You’re lucky if they skim. This is why imagery and pictures have become everything and sometimes the only thing,” says Rob Birgfeld, senior director, Digital Marketing & Communications at Inova Health System.
With such clear and compelling results in web and social media applications, it makes perfect sense that this massive success would parlay into email marketing as well. Despite rumblings among naysayers, the fact is that email marketing remains “one of the most efficient, effective and measurable ways to connect with customers, making it a priority for multichannel marketers,” according to Gartner analysts Julie Hopkins and Adam Sarner.
Two great things, better together with PowerInbox
Like peanut butter and chocolate, while the video and email are great alone, together they create an irresistible combination that wins over audiences. In fact, according to SEO and video marketing specialist Greg Jarboe, “the real value of video can be demonstrated when it is used in conjunction with other marketing activities (such as email) and is seamlessly integrated with marketers’ overall strategies.”
That’s the recipe behind our newest feature: autoplay videos INSIDE emails. As the only email solution that enables muted autoplay videos that seamlessly perform across all desktop, tablet and mobile phone email clients, PowerInbox is giving marketers the ability to harness these two powerful tools inside a single, neat, simple solution.
With PowerInbox’s precision personalization options, it really can’t get much sweeter. Recipients get relevant, engaging content that they will recall in a format that delivers overwhelming value in just a few seconds of consumption. Marketers, publishers and advertisers get an entirely new, novel and proven way to engage audiences and cut through the clutter with innovative and entertaining video wrapped in a smooth, velvety experience that’s too good not to share.
The evidence is clear: video + email is the must-have marketing eye-candy combo that will drive brand engagement, traction, ROI and revenue. We invite you to get a taste for yourself – check out our video demos and then contact us to secure your spot in the video revolution.