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PowerInbox and Weight Watchers Share Insights on the Use of Dynamic Email at Shoptalk

March 20, 2017  •  By: Renee Chemel

Weight Watchers adds life and real-time personalization to its emails

SHOPTALK BOOTH #1212, LAS VEGAS, March 20, 2017 — PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, announced its CEO, Jeff Kupietzky is presenting at Shoptalk with Weight Watchers VP Digital Marketing, John McCarthy on the benefits and uses of dynamic email elements. PowerInbox works with all existing email programs, supporting over 5 billion emails a month from leading marketers, publishers and agencies.

PowerInbox and Weight Watchers will demonstrate how Weight Watchers uses dynamic email elements, such as pop ups, sliders and timers, to capture audiences’ attention, provide continuously refreshed, realtime content and deliver contextually and geographically relevant messages, based on each recipient’s specific location. The presentation is scheduled for 3:40 MT this afternoon at Shoptalk.

“There is fierce competition for readers’ attention, and marketers must work hard to meet our audience’s expectations for novelty and fun. Weight Watchers knows how to drive the most value out of these tools, making this a case study other marketers can model for their own success,” said Kupietzky. “For example, an email client pop-up screens can capture new information that will enrich the experience of the reader and help drive better marketing messages. Our carousel can drive traffic to several pages, rather than a generic landing page. We are learning new ways dynamic email technology can work from Weight Watchers, and others should, too.”

Shoptalk attendees are welcomed to visit PowerInbox at booth #1212 for a demonstration of these DynamicMail features and more.

About PowerInbox

PowerInbox provides marketers, agencies and publishers with dynamic, real-time and personalized email solutions that increase email engagement and revenue. RevenueStripe is an email based, personalized content recommendation solution that increases reader engagement while providing incremental revenue for email publishers. DynamicMail enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more. Clients enjoy 30% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting over 5 billion emails a month from leading marketers, publishers and agencies including the NFL, CNN, Hearst, Priceline, Weight Watchers, Sephora and Showtime. For more information about PowerInbox, please visit powerinbox.com.