Mobile news consumption is growing fast, providing a tremendous opportunity for publishers to get on board with mobile news aggregators that deliver relevant stories in an easy-to-consume format. By delivering targeted sponsored content through these channels, publishers can reach a massive audience and deliver new impressions to their brand partners.
Live chat boxes giver publishers a highly effective real-time channel to communicate with subscribers. By leveraging this channel to deliver content, publishers can engage with subscribers and non-subscribers one-on-one based on known preferences and behavior. Adding monetization feature turns chat into a valuable channel for engaging audiences and adding new revenue.