AdTech has been a buzzword in the digital and marketing worlds for couple of years. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so there’s less […]Read more
Data sharing is a hot button topic across the world, especially in the last few years where technological advancements have made accessing sensitive personal data far easier than ever before. In America, data privacy is not especially legislated or regulated, making it easy for third parties to buy and sell personal data. Some regulations exist, […]Read more
Environment Cloning with Azure Automation The Story So Far In the previous post, we began down the path of cloning our production environment to QA. In this post, we’ll complete the process by building our project, migrating our database, inserting test data, and running some maintenance operations. Buildup An important part of this process is […]Read more
Environment Cloning with Azure Automation First Contact At PowerInbox we host half of our services in Microsoft Azure. For testing, we need to clone our production environment to have QA approximate it. We use Azure Automation and PowerShell to do this. Azure Automation has many uses. Foremost of these is the ability to use scripts […]Read more
AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so […]Read more
Happy Spring, everyone! We have a very special treat for you this month in our InsiderInbox series. Michele Linn is a widely recognized content marketing expert whose insight and influence have earned her a spot on Folio’s Top Women in Media, as well as numerous speaking engagements and hundreds of byline articles over the last […]Read more
Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: […]Read more
The past few years have been very fruitful for email marketing. Not only is it still the cheapest way to successfully reach your target audience but it’s also the most effective. Having absolute freedom in creative formats, length and content in general, companies are open to create emails that are more technologically sophisticated, visually rich […]Read more
While it’s true that twenty five years ago we may have expected greater technological advances by this year (think flying cars, and robot companions), strides have definitely been made. From Tesla’s self-driving cars, to innovations in social media, to advances to robotics, the needle is being moved forward, just not as quickly as we had […]Read more
Despite the drumbeat of some who keep insisting that email is dead or dying, Google has taken a major step to validate its relevance and solidify the future of dynamic, engaging email as a mainstream medium. As an early Valentine’s Day gift to publishers, the company launched its new Gmail Developer Preview of AMP for […]Read more
The powerblog is your source for everything email— all the news, resources, tips and tricks you need to help your email campaigns perform better and make you look like a genius.
Dazzling and discerning dynamic email content to enchant your audience.Read more
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October 22, 2017