Dealmaxx

Case Study

300

Thousand Email Subscribers

2

Years in Business

1.5

Million Web Users

Dealmaxx Drives Thousands of Dollars in Incremental New Revenue with PowerInbox Email Monetization Solutions

As a 2-year-old daily deal, trivia and sweepstakes platform, Dealmaxx delivers daily emails to nearly 300,000 subscribers across three different newsletters. By offering sweepstakes prizes, trivia contests and freebie newsletters, owner Arthur Frischman says the site generates substantial traffic—in excess of 1.5M users—and gives brands a high-profile platform in which to market their latest products.

Looking to monetize his newsletters and generate incremental revenue, Frischman began investigating in-email ad placement to engage subscribers and create a new source of income. In his previous role, he experimented with LiveIntent, but “saw a decline in revenues and the ads were getting stale,” Frischman said. Looking for an alternative, Frischman’s friend suggested RevenueStripe by PowerInbox.

Reliably delivering hyper-targeted ads based on known subscriber profile and behavior, RevenueStripe helps companies grow email engagement, brand partnerships and revenue. By delivering dynamically-generated ads personalized for recipients’ past browsing and click behavior, device or location, RevenueStripe ensures relevancy, variety and guaranteed monetization of every email sent.

It’s companion product, PowerInbox’s Advertising Network, takes the legwork out of direct ad sales, automatically filling open ad slots with relevant content from trusted brands.

Already familiar with RevenueStripe, Frischman began integrating RevenueStripe monetization into his daily emails. The set up was simple and easy—simply copy and past a short HTML code snippet into the newsletter template and go.

“RevenueStripe is extremely easy to set up and pretty hands-off once it’s in place. With a very basic coding background, it takes about 10 minutes to insert the code,” Frischman said. “We’re using 100 percent Advertising Network fill, too. I could probably sell some spots, but we’re a small company, and there’s so much other low-hanging fruit out there, it just makes sense to use this simple system.”

Since implementing RevenueStripe with its Advertising Network, Dealmaxx has added several thousand dollars a month in incremental revenue, with a very minimal impact on subscribers. “In the end, we make our money from advertising, and you’re always going to get complaints. But, with PowerInbox, it’s so low, it’s really not a factor, probably because the ads are relevant to subscribers that they seem less intrusive.”

The in-email ads have also helped to offset some of the revenue lost to browser-based ad blockers on the Dealmaxx site. “About 24 percent of our ads are blocked on our main site, so that’s a lot of dollars lost,” Frischman said. But, because RevenueStripe ads are immune to ad blockers, even when viewed in web mail, the ads still get through and generate money.

On the management side, RevenueStripe makes it easy for Frischman to manage reporting and billing. The PowerInbox platform provides accurate CPC-based tracking for ever ad placed, allowing for easy and accurate attribution and invoicing.

“I’d definitely recommend RevenueStripe and PowerInbox to any newsletter publisher looking to generate new revenue,” Frischman said. “It’s simple, effective and pays for your newsletters that you’d already be publishing anyway.

About

Dealmaxx launched in February 2016 and has been driving traffic and leads to select partners every day since that time. By acquiring data through internal sweepstakes, Dealmaxx keeps their information fresh for partners - for all digital properties including site listings, newsletters or solo blasts.

Size

Location

Huntington, NY

Industry

Retail