A full-scale commerce event that in 2016 had over 3,100 attendees, this year’s Shoptalk, scheduled March 19-March 22, is set to attract over 5,000—including yours truly, PowerInbox. Shoptalk is the ideal event for innovators, tech disrupters, and corporate “movers and shakers” to develop strategic partnerships and share the latest technology and business trends.
What else is it an ideal event for? Finding cutting edge solutions to all your digital marketing woes. Mediocrity should NOT be on this year’s agenda—below, learn how personalization will wow your e-mail lists and increase your ROI.
Customization Overpowers Frequency
If you’re in business, you need an e-mail marketing strategy, period. It doesn’t matter the sector. What a lot of organizations fail to think about, however, is the power of customization. Sending regular e-mails with uninteresting content won’t improve open or click through rates—if anything, recipients will become annoyed and may even unsubscribe from your list. In a recent report for Smart Insights, it was found that the highest click through rate across 25 + industries was just over 5%. PowerInbox’s DynamicMail and RevenueStripe are both designed to improve click through rates by up to 30% using cutting edge data algorithms and content matching.
Customization Doesn’t Have to be Time Consuming
Like anything else, lazy email practices are typically based in the assumption that “going the extra mile” will take time. Imagine customizing individual e-mails in an e-mail list surpassing 4,000. Impossible, you say? Not with PowerInbox. Here’s the thing: people don’t want to feel like another number in yet another one of your outreach campaigns. By folding in relevant offers, information and XX to match the habits, likes, and dislikes of every customer, you have a #winning formula every time.
PowerInbox Will Rock Your Customers’ Inboxes
People are rarely signed up for just one newsletter or e-mail list. So why be “that company” that sends yet another basic text heavy e-mail? Why not make each of your customers feel like he or she means something to you. Integrating ads and content that speak to your customers’ individual identities not only drives them to click through your content but to make a sale. Make no mistake, marketing is the art of building relationships, and content is key!
We Want to See You in Las Vegas!
It’s never a bad idea to visit Las Vegas, but especially not when your newest e-mail marketing partner awaits you at one of the most important commerce events around! PowerInbox will be offering individual demos of both of our email enhancement products: DynamicMail and RevenueStripe. We’ll also be doing a presentation with Weight Watchers’ VP of Digital Marketing, John McCarthy on March 20 at 3:40pm. Sign up now for your one-on-one meeting and receive your own personalized swag bag.