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Email Personalization Helps Your Customers Take the Guesswork Out of Valentine’s Gift-buying

February 13, 2017  •  By: Renee Chemel

Life is a Box of Chocolates

 

Love is in the air! This Valentine’s Day, millions of people will show their affection with cards, flowers and jewelry for their spouse, partner, good friends and loved ones. And, it may come as no surprise that candy, specifically chocolate, is the most popular gift.

Beautifully wrapped boxes of assorted chocolates certainly do make a lovely presentation, but let’s be honest, those standard heart-shaped boxes are often filled with a few (or more) less-than-thrilling surprises. As Forest Gump’s momma always said, “Life is like a box of chocolates. You never know what you’re gonna get.”

And, that’s the problem. With off-the-shelf candy assortments, it’s a virtual guarantee that everyone’s sweetheart will end up with perhaps one-half or one-third of a box of candies that they like—the rest are just “meh” and end up in the trash come Easter to make room for new candy.

Wouldn’t it be awesome if your customers could configure their own personalized box of chocolates? One that’s just perfect and guarantees their sweetie loves every single morsel?

Now, you may be thinking this all sounds very expensive and time consuming – the coding and back-end system to make this happen sounds outrageously complicated and costly.

But, the truth is, personalization technology is making all of this entirely possible, putting the power of customization right in the palm of your customer’s hands on a mobile device.

Picture this: Your customer receives an email from your chocolate shop. He/she opens the message and, with a few swipes on the slider carousel within the email, can choose all of his/her honey’s favorites and nothing they don’t love. Not a mint lover? Your customer can build a mint-free box! Nuts drive them nuts? That’s easy – they can configure a nut-free box! Your customer is in charge so their Valentine gets only the luscious sweets they crave. After swiping his/her way to the perfect box of chocolates, all it takes is a single click to arrive at a landing page to check out and send a custom box of goodies on its way.

It really is that easy. All of the options to create a personalized box of chocolates can be configured into an email that is delivered straight to your customer’s inbox. A simple email that delivers a personalized gift-buying experience with a very sweet outcome—what’s not to love?

This type of email engagement that puts the customer in charge is empowering and results in an impactful experience that gets people talking to spread the word about your brand—a total win/win experience for all involved.

And, it doesn’t have to be chocolates. It could be a build-your-own custom flower bouquet. Personalized jewelry. Even personalized apparel. And, who hasn’t stood in the stationery store for an hour, reading EVERY SINGLE CARD, unable to find the one that’s just right? What if your customers could write and design their own? A personal, heartfelt sentiment directly from the source that says EXACTLY the right thing—what could be more romantic?

Even better, the same technology could easily be put to work for any other occasion: Mother’s Day, Father’s Day, birthdays, graduations… Because it’s so simple, it’s fast and easy to deploy, putting the power of personalization to work for your customers.

Sorry, Mrs. Gump, but we have to respectfully disagree. Life may be like a box of chocolates, but when it comes to email, using dynamic customization means there are no surprises. With tools like our DynamicMail, you can give your customers EXACTLY what they want, when they want it, for a precisely personalized experience.  Get started with email personalization today!

 

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