For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and hungry for innovation. For content marketers, especially, creativity serves as the catalyst for strategy. Without creativity, content developed or shared appears dull, uninspired, and simply not relevant.
Just like an artist, actor, or traditionally creative professions, content marketers need a place to draw inspiration for their craft. An interesting place to start other than skimming Pinterest for other successful marketing campaigns? Ted Talks.
No matter the subject, Ted Talks inspire people to action because of the stories being told. Speakers understand how to engage with audiences in a way that’s impactful. They keep it fresh.
These five Ted Talks are just as educational as they are motivational (and have juicy bits of #inspo for content marketers):
Seth Godin On Creating Relevant Stories
Seth Godin discusses focusing on a niche audience rather than aiming for the masses for optimum impact in this highly watched Ted Talk.
Krista Tippett on Reconnecting with Compassion
This talk by Krista Tippett parses out what it means to have empathy through several inspiring stories. Striking connection with an audience and understanding their challenges is a key aspect to marketing.
Kirby Ferguson on Embracing the Remix
Even though it’s unavoidable, there’s a great fear about repurposing content in the marketing world. How can we possibly keep fresh if we’re remixing, reusing, and rehashing repeatedly? In this Ted Talk, Kirby Ferguson encourages engagement between the old and new.
Simon Sinek on Leadership
The acronym CTA comes up a lot for marketers. CTA being an acronym for “Call to Action.” But how can we inspire action without having a clear purpose? Leaders across the decades have all had one thing in common: a clear “why.” In this powerful talk, Simon Sinek discusses the power of finding a purpose with “Why.”
Renny Gleeson on 404 pages
404 Pages, broken links, and other technological woes can prove nightmarish for Internet businesses. At least, that’s what most would think. In this unique talk, Renny Gleeson breaks down how errors—including 404 pages—can often be the launchpad for a better customer relationships.
Not one of these talks speaks on the same topic or vantage point. Even so, they all harness the power of story for optimized engagement. The talks take creative approaches on subjects often examined from a generic lens. The big takeaway? Strive for innovation, source creativity from unexpected places, and always stay relevant.
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