Springtime…is it truly upon us? For those living in harsher climates, the sight of a robin or new leaves on a tree is a breath of fresh air. But spring represents more than warmer weather and greener vegetation. Spring is also the season to travel for a few weeks and gear up for Easter or Passover. Then, of course, there’s Spring Cleaning. So why not clean up your e-mail content strategy along with your closet?
It’s safe to say that during this time of year, people daydream more about Spring getaways, new clothes for the warmer season, or how to revamp their homes than keeping focused on the latest deals or events. Rather than inundating customers with the same offers and deals, think about what’s relevant to them right now. You may think this means segmenting your list, creating overtly catchy copy or even overhauling your marketing strategy. Well sure! Taking stock of who encompasses your list is never a bad thing, but do you have time for that? Don’t you want to enjoy Spring break also?
We thought so.
With dynamic e-mails, you can be assured that your entire customer base will each receive a customized e-mail based on their location and interests. This month, we want to highlight an engaging scratch off game feature, that when clicked on reveals a personalized offer and geo-targeted deals or secret destinations. A recent Hubspot article revealed that 50% of Americans check their e-mail while on vacation. For your vacationing customers, seeing a slider or carousel featuring images relevant to their travels will engage and entice them to click through your entire e-mail. This is also the season to pepper your e-mails with pastel colors and (wait for it) “eggcellent” deals. We show you just how easy it is with this week’s video below.
Even though people may need an extra push during Spring break and in preparation for the holidays, creating relevant, targeted and personalized content should always be the core of your e-mail marketing strategy. In addition to sliders/carousels and games, you can insert live Twitter feeds, video, personalized images, and more. Dynamic e-mail content works regardless of business type. Brick and Mortar? Awesome. E-commerce solopreneur? Super cool. No matter your profession, your e-mail recipients crave content that makes them feel human—not like another number on your e-mail list.
So, while you begin thinking about your own travel and Spring holiday plans, also consider how to spruce up your e-mail content. The good news is, with dynamic content and the help of PowerInbox, you don’t have to think too hard. Contact us now and get started before Fall is upon us!