5 Easy Ways DynamicMail Can Fuel Pokémon Go Mania
In just over a month, Pokémon Go has become the biggest mobile application in the U.S., surpassing Candy Crush Saga, Twitter daily users, and even enticing users to spend more time chasing Pokémon than they do perusing Facebook.
Pokémon mania has brands scrambling to get in on the action, and while the app currently offers no advertising opportunities, some brands are getting creative. For example, Stonyfield Yogurt, along with mobile advertising company Aki Technologies, devised a strategy to serve up Pokémon related ads into other apps that consumers typically use in conjunction with the virtual reality game, like weather or messaging apps. Within minutes of visiting a PokeStop, when users check the weather or messages, they see “Time to catch a Stonyfield,” linking Pokémon hunters to the brand’s store locator to find nearby retailers.
Others are using Twitter to promote PokeStops at their locations, drawing throngs of foot traffic into their stores. Everything from bars and restaurants to museums are getting into the game, promoting their locations as PokeStops. Real estate agents are even using it to attract homebuyers.
Developers say they will soon launch advertising in the form of sponsored locations, allowing brands to pay for placement of Pokémon to attract players (for anyone not familiar, the digital critters only appear in certain locations, with some mystery surrounding how those spots are chosen).
With brands soon allowed to sponsor locations, they’ll certainly want to promote their sites as PokeStops to their fans. Of course, some will use social media, like Twitter and Facebook.
But it’s also the perfect opportunity to deploy DynamicMail to promote PokeStops to opt-in subscribers! Here are 5 easy ways to use DynamicMail elements:
- The countdown timer: counting down the time until the Pokémon arrive to build excitement and buzz.
- A scrolling banner: displaying the Pokémon that will be available at each site.
- A map: showing users how to find your brand’s nearest location—without giving away too much detail on Pokémon location, of course—which dynamically adjusts based on their location.
- Weather: so users will know how to be prepared on launch day. Do they need an umbrella?
- Share with a friend: giving users a chance to earn more Pokémon just for sharing the news with a friend of a fellow player.
As Pokémania continues to sweep the nation, brands are in a perfect position to leverage their existing opt-in email subscriber list to capitalize on the opportunity. Those readers have already raised their hands and said, “Market to me!” And, with the number of Pokémon players closing in on SnapChat and Google Maps users, it’s likely that a very large percentage of subscribers are already playing the game, making “PokéMAIL” an obvious win for digital marketers.
Contact us and get started creating your “PokéMAIL” now!