Looking back, email hasn’t quite been the top choice as far as advertising goes. As such, email advertising presents a fresh new path to tread for publishers who deal with all sorts of problems. From fighting to keep up with new ad formats and technology, to their over-reliance on social media to expand audience reach, […]
July 22, 2018
• By: Renee Chemel
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With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have […]
July 20, 2018 • By: Renee Chemel
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Being a publisher is not easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance is challenging and likely the number one priority when formulating an ad-based revenue strategy. You can’t live off content alone but then again, no one makes money from pumping ads all over […]
July 12, 2018 • By: Renee Chemel
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With a wealth of digital media and technologies that upped the publishing game to another level, email is still a big deal. It’s cost-effective, less intrusive, and has a flexible design that can create more targeted and personalized messages. In short, email is a highly effective way for publishes to communicate with their readers. However, […]
June 28, 2018 • By: Renee Chemel
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Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge. This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. Whether you like reading blogs or […]
June 20, 2018 • By: Renee Chemel
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