powerblog

Everything email. Resources that will help your campaigns perform better and make you look like a genius.

Need Better Google Ranking? Write Relevant Content!

When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]

June 1, 2017
  •  By: Renee Chemel

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.

Be a More Effective Marketer with Better Storytelling

Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, marketer, and public speaker If you haven’t noticed, we talk a lot about content in our PowerBlog. Specifically, we talk about targeted, or, “relevant content.”  And what does it mean to utilize relevant content, exactly? […]

May 25, 2017  •  By: Renee Chemel

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Why Relevant Content is Essential for Your Drip Campaign

There’s been a lot of buzz lately around drip campaigns. Even for people and businesses who consider themselves seasoned e-mail marketers, the whole automation thing can be a little daunting. At words that sound like they belong in the kitchen sink to the mix? Well it all just seems a little too crazy. Whether we’re […]

May 18, 2017  •  By: Renee Chemel

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How to Win the Ad Blocker War

The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night. Within days of one another, both Google and a team of Princeton and Stanford University researchers issued potentially crushing blows to online advertisers and the publishers who depend on […]

May 11, 2017  •  By: Dileep Thazhmon

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Get Dynamic this Mother’s Day with Better Emails

Spring holidays don’t end with Easter, Passover, and, well the “holiday” of Spring Break.  One of the most festive, and if not important holidays of the season revolves around that special someone who raised you: Yes, we’re talking about Mom. Mother’s Day should always be completely “mom-centered,” so it makes sense to create the day’s […]

May 4, 2017  •  By: Renee Chemel

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.