A long time ago in a galaxy far, far away…people didn’t have Smartphones, laptops, or even desktop computers. It was a period of slow communication. Rotary phones only later to be replaced by portable phones, and then later still replaced by…pagers (yes, pagers), didn’t relay messages in lightsaber speed. Kids played the Oregon Trail on giant computers; parents had to entertain said kids with (gasp) toys rather than gadgets. Marketers relied on billboard ads, and magazines to reach their audiences. And consumers during the holiday season, alas, had limited ability to experience their favorite movie outside of their local cinema.
It was a period of darkness.
Nah, but it was pretty darn slow! Does that intro sound familiar to you at all? It should, and especially now, insofar as the latest Star Wars movie is out in theaters causing a major stir among fans across the globe. Star Wars: The Last Jedi, has already grossed $500 million worldwide and is sure to make another big chunk of change this Christmas weekend.
Not sure how to leverage the Star Wars hype? Tie the movie into your Christmas e-mail campaign. Create a Star Wars-themed contest on Twitter or Instagram and integrate the feed into your email. Take it to the next level by encouraging your audience to add a holiday splash to their costumes. Make it fun! Who wouldn’t want an excuse to be R2D2 with a Christmas hat? Darth Vader in reindeer antlers? Bring it on. Many people will inevitably head to the theater on Christmas Eve or Christmas to see the film. Help out your customers by listing local movie showings or even find Star Wars related events to highlight. If you have the time, consider developing a survey testing your audience’s Star Wars knowledge and reward them with movie tickets as a Christmas gift.
And of course, advertise, advertise, advertise. Every publisher should be incorporating the hype in any way they can to sell their goodies this holiday season. Be sure to include all of that ad spend in your email campaigns – to an audience that is already targeted and interested in what you have to offer.
Star Wars and Christmas are far from mutually exclusive. Take your email campaigns out of the dark ages, get started today, and let the force be with you!