It’s that time again. You know, where it’s not even October 1st yet and you begin seeing Jack O’ Lanterns, skeletons, and ghoulish masks on sale at your local drug store. In some cases, you may even peep a Santa Clause and Christmas tree—companies focus on holiday sales earlier than ever before.
If you’re conscientious about your marketing (which we know you are), you probably think, yikes, I guess I better come up with a strong strategy. Yup, you’re right—otherwise your customers will ghost on you—pun intended.
A fantastic place to start is with your e-mail marketing campaigns.
There’s a lot to factor in for Halloween, beginning with costumes. In 2016, Americans spent over $3.1 billion on Halloween costumes. The increase in spending can likely be attributed to social media – like Instagram and Pinterest, where people often source their daily outfit inspiration. Why not add these feeds directly into your emails and provide inspiration on the spot? Knowing that your customers are eager to discover the perfect Halloween costume you can easily integrate slide shows and fading images showing off different costume ideas.
Weather also plays a huge factor in Halloween costumes. Do you dress up with a layer of clothes underneath or don a jacket when heading off to Trick or Treat? Your customers in Los Angeles may need to dress very different than upstate Maine customers, for example. To make the shopping process easier and to shake up your content, consider incorporating real-time weather forecasts that display the weather for up to a nine-day period.
People are also overwhelmed by the sheer number of Halloween events in their area. Streamline your customer’s event planning process with an add-in calendar that showcases local trick or treat times and events. This is also a great opportunity to work with strategic partners to display events they may be hosting.
Halloween is the holiday to test out your ongoing holiday strategies; it’s not as big a shopping holiday as Christmas, Chanukah or even Thanksgiving, but still generates huge revenue. In 2016, Halloween’s retail spending in the United States reached an estimated $8.4 billion, and could exceed that this year. Between costumes, Trick or Treat goodies, home décor, and event planning, people get super excited to make their Halloween holiday one to remember. At the end of the day – you want to shorten the buying cycle – get people to purchase what they want and need.
You know this—your competition knows this. So why not engage with customers in the spookiest, and best way possible this year, starting with dynamic email content that shortens the sales cycle by creating engaging and relevant emails? That way you can ensure no one ghosts on you this season (except, of course, when they’re in costume).