Summer has finally arrived, and that means vacation and barbequing! From all of us at PowerInbox, we hope you enjoy some rest and relaxation.
Summer’s arrival also means it’s time to begin prepping those holiday marketing plans. Whether you’re a publisher or an advertiser, getting those holiday ad programs in place early can make a big difference in your end-of-year revenue.
This month, we’re featuring a very special guest in the InsiderInbox. Aryeh Mergi is a serial entrepreneur, investor and advisor, focusing on cloud storage, email and online companies. As one of our founders, he’s also been on the founding team at 3 other companies and serves on the board of governors at Technion, the Israel Institute of Technology. With a career in the startup world that spans nearly 20 years, Aryeh is a veteran and we’re extremely pleased to have him with us to share his insight.
Why did you choose digital marketing, or maybe it chose you?
You can say that it chose me. As a technology entrepreneur, one of the primary factors that influences most my direction and interest are the problems I face in my work and in my life. Digital marketing as a consumer was always something that, in some cases, served me extremely well, but in others, was a major distraction to my digital experience. Helping to move digital marketing to the side, so that it is serving rather than distracting, by using innovation and technology is something that can improve the life of everybody. And, it is also in the best interest of digital marketers.
What is your personal mission statement?
Help build big companies that solve real and significant problems.
Tell me something about your job that inspires you to keep working at your company.
I am inspired by two main things: Working with great people and working on solving significant pains.
When you think of the word “successful,” who is the first person who comes to mind, and why?
For me it’s not about one person. I worked with and have been exposed in my life to many people that are passionate about what they do. To me, this is what I define as “successful” in connection to a person.
What is a skill that every digital marketer should have and why?
The ability to reach their target customer within the right time, the right context and with the right message. To me, this is the holy grail of digital marketing. Everybody talks about this, but most have long way to go to get there.
What is the best part about your job?
Working with passionate people and talking with customers about areas in which we can help them.
If you could only use five digital marketing/ad/publishing tools, what would they be? And why?
- Email outreach and communication (I intentionally don’t call this “email marketing.”)
- Google Ads
- Facebook Ads
- Native ads
Who inspires you?
Steve Jobs. He showed an amazing passion and the ability to deliver clean, focused, innovative products that do what they are supposed to do well.
What is the biggest digital publishing trend/challenge for 2019?
I think that it is still reaching the target customer in the right time, the right context and with the right message. It remains an elusive challenge, and that’s the reason I am passionate about email, which I think can be big part of solving this challenge.
If you could have one billboard and place it anywhere, what would it say and where would it be?
I would put one in front of the Google CEO’s office entrance and it would say: “Gmail can be Google’s next 3X growth opportunity. Let’s talk.”
What have you changed your mind about recently?
That technology can pose a major risk to humanity. Until recently, I thought that things would naturally balance themselves and work for the good. Now, I think that we should be active to make sure that it doesn’t explode on us.
What’s the one or two things you can’t live without to get the job done?
- Great people around me.
- Email 🙂
Thanks, Aryeh, for your insightful input and veteran perspective!
Until next time, Inboxers, have a fantastic summer!