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Engage Holiday Shoppers with Dynamic E-Mail

December 14, 2017  •  By: Renee Chemel

Ho, ho, ho what do you know—it’s that time of year again. Somehow another twelve months have whizzed by. Year-end to-do lists are upon us, holiday shopping needs to get done, and, of course, business goals need to be hit. Goals that seem nearly impossible given that most people are totally distracted by what Christmas ornaments to buy and vacation plans.

While you may never be able to get your Great Aunt Meg to stop giving you those weird polka-dot socks, or please your kids’ evolving (and expensive) taste, you CAN make holiday sales with dynamic e-mail content.

A fantastic place to start is with your e-mail marketing campaigns. It’s safe to say that people are being hit with advertising from every angle this time of year, so, you may wonder how email marketing would make an impact. The key, of course, is in the personalization and relevancy of the campaign. The issue most people have today is in feeling spammed. Through the utilization of engaging email components, however, customers feel talked to—not talked AT. There’s a big difference.

Knowing that customers also are forgetful of how many days remain until a holiday, incorporating a countdown timer can keep them on track. Make sure that you align an offer with the countdown timer to crank up the urgency. Always remember to have a clear value proposition and CTA while remaining clever. Another type of personalization? Geo-targeting. Not every customer will be waking up to a white Christmas. Weather is a key factor in determining what to wear—what people choose in Los Angeles, may be different than upstate Maine, for example. To make the shopping process easier and to shake up your content, consider incorporating real-time weather forecasts that display the weather for up to a nine-day period. People are also overwhelmed by the sheer number of Halloween events in their area. Inspire your customers’ holiday outfits with an Instagram feed showcasing outfit ideas. Even create posts that can connect to a contest—ugly sweaters, anyone? Social media integration doubles your ROI with twice the engagement by leveraging the same assets across multiple channels.

December is the biggest shopping month of the year, but also the most saturated in advertising. To cut through the noise, it’s imperative to be relevant, engaging, and FUN. Let your customers know that you see them as more than opportunities to capitalize on. Treat your email campaigns as opportunities to engage and connect with your audience on a deeper level.

What would Santa do? Just ask us and we’ll be happy to tell you!

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.