Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: […]Read more
The past few years have been very fruitful for email marketing. Not only is it still the cheapest way to successfully reach your target audience but it’s also the most effective. Having absolute freedom in creative formats, length and content in general, companies are open to create emails that are more technologically sophisticated, visually rich […]Read more
While it’s true that twenty five years ago we may have expected greater technological advances by this year (think flying cars, and robot companions), strides have definitely been made. From Tesla’s self-driving cars, to innovations in social media, to advances to robotics, the needle is being moved forward, just not as quickly as we had […]Read more
Despite the drumbeat of some who keep insisting that email is dead or dying, Google has taken a major step to validate its relevance and solidify the future of dynamic, engaging email as a mainstream medium. As an early Valentine’s Day gift to publishers, the company launched its new Gmail Developer Preview of AMP for […]Read more
Welcome to our new monthly techie blog… Ready API is a web service testing suite produced by SmartBear. It started out as a single product, SoapUI and allowed users to write tests for SOAP-based web services over ten years ago. It has a feature-rich UI that allows you to write many tests without the need […]Read more
Greetings Inboxers! What a whirlwind it’s been over the last few months. We celebrated our AdServer’s 1-year anniversary, and some record-setting milestones for our business—all of which is thanks to you, our loyal customers. We’re grateful to be a part of your business, and for the opportunity to help you achieve your goals! Speaking of […]Read more
Ah, Super Bowl season is upon us. A unique time of year set aside for drinking lots of beer, eating nachos, wearing ridiculous looking radio headsets, and swearing at your TV to players that cannot actually hear you. Sounds lovely, doesn’t it? Probably if you love football. But there are some, like me, who love […]Read more
AdTech and MarTech: two hot button words in the advertising/marketing space backed by new approaches, concepts, and tools that are reshaping how businesses make money. They’re very different, but also exceptionally complimentary. And if there were a Facebook profile to represent their relationship, the status would certainly be #itscomplicated. The key distinction between advertising and […]Read more
2017 has been a fantastic year for us here at PowerInbox. As we prepare our 2018 plans, we are taking a few steps back to see all that has been accomplished over the last 12 months. Many new faces have been added to the team as well as new users, functions, and changes in our […]Read more
Somehow another year has passed—again! While it’s easy to get stuck on everything that didn’t go well in 2017, focusing instead on plans for the year ahead is much more productive. In early January, people are squarely in New Year’s resolution mode, but often aren’t sure where or how to start. Quite often people take […]Read more
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