Ah, March Madness…the beloved annual college basketball ritual that turns co-workers into fierce competitors and family rooms into voracious cheering sections. As the tournament kicks off next week, it’s also a great opportunity for your brand to capitalize on the hype with strategic e-mail promotions centered around the basketball bonanza. From the most die-hard hoops […]Read more
Daily email newsletters Headlines & Heroes and Need 2 Know are on the cutting edge of giving subscribers exactly what they want: punchy, concise entertainment and news-you-can-use in a format that’s incredibly easy to digest and move on. Delivered six days a week, Headlines & Heroes is a men’s lifestyle e-pub, featuring curated content for […]Read more
Happy day after President’s Day from the Insider Inbox! Wow, where did January go? It seems like just yesterday that we were still cleaning up New Year’s Eve confetti. Now Q1 is halfway over already! Hope it’s going well for you so far. Today, we have a very special guest in our Insider Inbox. Michael […]Read more
Love is in the air! This Valentine’s Day, millions of people will show their affection with cards, flowers and jewelry for their spouse, partner, good friends and loved ones. And, it may come as no surprise that candy, specifically chocolate, is the most popular gift. Beautifully wrapped boxes of assorted chocolates certainly do make a lovely […]Read more
Greetings Inboxers! We hope you’re recovering well from your “holiday hangover” and gearing up to make 2017 the best year ever for yourself and your business! We’re kicking off our 2017 edition of InsiderInbox with globally-recognized email and digital marketing trendsetter Tink Taylor. As co-founder and president of dotmailer, Tink has been a pioneer in […]Read more
Ahhh, a New Year, new opportunities. And, for many, a time for New Year’s resolutions—the annual ritual in which we promise ourselves we’ll do better, but in reality mostly just set ourselves up for failure. That new diet? Maybe lasts two weeks. Gym commitment? Give it a month, tops. Get organized? Only if that box […]Read more
Star Wars fans around the world are anxiously awaiting today’s premiere of Rogue One: A Star Wars Story to finally learn the backstory that launched the legendary film series. And, it occurred to us that the captivating premise that’s made Star Wars such a tremendous hit across multiple generations is actually quite similar to the […]Read more
Email breaking news alerts and daily newsletters have given news organizations a powerful way to extend their reach beyond print and online editions to grow engagement, page views, brand awareness and relevancy. In fact, a recent paper published by the Reuters Institute for the Study of Journalism at the University of Oxford found that some […]Read more
The holiday season is a time of sparkle and shimmer, celebrating with family and friends and, of course, massive retail frenzy. The National Retail Federation is predicting 2016 will be a banner year, with holiday sales up 3.6% to $655.8B, well above the 10-year average. Online shopping is expected to be more popular than ever, […]Read more
Welcome back, InsiderInboxers! This has been such a fun and eye-opening series for us, and I hope you’re enjoying it, too. In the last issue, we heard from Fluent CMO Jordan Cohen about why great creative, storytelling and art is just as important in modern marketing as the data analytics. It’s a great perspective, restoring […]Read more
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