Video-in-Your-Email

5 Reasons to Include Video in Your Email Newsletters

Posted: December 28, 2017By: Renee Chemel

Guest Post by Josh Wardini People tend to have a very short attention span (about 8 seconds by some estimates), so it is no wonder that video is doing so well as a marketing technique in making the best of those precious few seconds. Why does video work so well? First, people can get what they […]

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Make your emails intergalactic

Make Your Email Campaigns Intergalactic!

Posted: December 21, 2017By: Renee Chemel

A long time ago in a galaxy far, far away…people didn’t have Smartphones, laptops, or even desktop computers. It was a period of slow communication. Rotary phones only later to be replaced by portable phones, and then later still replaced by…pagers (yes, pagers), didn’t relay messages in lightsaber speed. Kids played the Oregon Trail on […]

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Happy AdServersary

We’re Celebrating a Happy 1st AdServersary!

Posted: December 7, 2017By: Renee Chemel

We are thrilled to announce that it’s been exactly one year since our AdServer for Email hit the market, and we couldn’t be more pleased with its success. And, it’s all thanks to you, our customers. Because of your support, trust and investment in our platform, our technology and our team, AdServer has grown tremendously, […]

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How Advertising Shaped Thanksgiving as We Know It

Posted: November 26, 2017By: Renee Chemel

There’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a variety of Christmas trees. Sure, there may be a “Happy Thanksgiving” sign somewhere in the store (usually shoved in between the […]

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This Year, Black Friday and Cyber Monday Will Be Interchangeable

Posted: November 15, 2017By: Renee Chemel

Because…It’s Shop O’Clock Somewhere In America one of the most obvious indicators that the holiday season is upon us are stores’ shift from autumn branding to lots of red. Sometimes even red and green. Or…in the most brazen scenarios, red, green, and snowflakes (or even Christmas trees!).  The big shift begins typically right after Halloween […]

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Kicking Off the Engagement Experts Series: CandyClub’s Edward Standferer

Posted: October 31, 2017By: Renee Chemel

Happy Fall Y’all! It’s hard to believe that the rush of the hectic holiday season is right around the corner already. It seems like just yesterday we were talking about summer promotional strategies and enjoying tasty treats at backyard barbecues! Speaking of tasty treats, we have a very special guest on tap for a new […]

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3 Ways Nonprofits Can Leverage Email Marketing

Posted: October 26, 2017By: Renee Chemel

Just like “regular” businesses, nonprofits also need clear marketing strategies to align with their business objectives. The number one business goal, typically, for any nonprofit is to get more donations in the door to ensure their ability to deliver their mission. Unfortunately, the Social Sector has a very small advertising budget, so their marketing strategies […]

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Understanding the Differences Between Native and Display Ads

Posted: October 22, 2017By: Renee Chemel

When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time—especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all you want to do is skim through […]

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Why Mobile-Friendly Emails May Not Cut It: It’s Time to Get Responsive

Posted: October 6, 2017By: Renee Chemel

If you are accustomed to checking email from your smartphone, then you are familiar with viewing less than attractive emails that either take up your entire screen or don’t load at all. When this happens, you and millions of others simply close the email, sending it to trash or spam. In the worst case scenario […]

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Artificial Intelligence

How AI is changing the Future of Email Marketing

Posted: July 20, 2017By: Renee Chemel

When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]

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