Guest Post by Josh Wardini People tend to have a very short attention span (about 8 seconds by some estimates), so it is no wonder that video is doing so well as a marketing technique in making the best of those precious few seconds. Why does video work so well? First, people can get what they […]Read more
A long time ago in a galaxy far, far away…people didn’t have Smartphones, laptops, or even desktop computers. It was a period of slow communication. Rotary phones only later to be replaced by portable phones, and then later still replaced by…pagers (yes, pagers), didn’t relay messages in lightsaber speed. Kids played the Oregon Trail on […]Read more
We are thrilled to announce that it’s been exactly one year since our AdServer for Email hit the market, and we couldn’t be more pleased with its success. And, it’s all thanks to you, our customers. Because of your support, trust and investment in our platform, our technology and our team, AdServer has grown tremendously, […]Read more
There’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a variety of Christmas trees. Sure, there may be a “Happy Thanksgiving” sign somewhere in the store (usually shoved in between the […]Read more
Because…It’s Shop O’Clock Somewhere In America one of the most obvious indicators that the holiday season is upon us are stores’ shift from autumn branding to lots of red. Sometimes even red and green. Or…in the most brazen scenarios, red, green, and snowflakes (or even Christmas trees!). The big shift begins typically right after Halloween […]Read more
Happy Fall Y’all! It’s hard to believe that the rush of the hectic holiday season is right around the corner already. It seems like just yesterday we were talking about summer promotional strategies and enjoying tasty treats at backyard barbecues! Speaking of tasty treats, we have a very special guest on tap for a new […]Read more
Just like “regular” businesses, nonprofits also need clear marketing strategies to align with their business objectives. The number one business goal, typically, for any nonprofit is to get more donations in the door to ensure their ability to deliver their mission. Unfortunately, the Social Sector has a very small advertising budget, so their marketing strategies […]Read more
When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time—especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all you want to do is skim through […]Read more
If you are accustomed to checking email from your smartphone, then you are familiar with viewing less than attractive emails that either take up your entire screen or don’t load at all. When this happens, you and millions of others simply close the email, sending it to trash or spam. In the worst case scenario […]Read more
When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]Read more
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