Greetings from the PowerInbox Team! We’ve taken a bit of a break from our InsiderInbox, but we’re back with a very special guest. Our friend Jake Burle, VP of Sales at Keywee, has been in the publishing and adtech business for over 10 years. Formerly with LiveIntent, he’s now become not only a PowerInbox customer, […]Read more
The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]Read more
Conferences may seem a dime a dozen today, and if you are an individual in the AdTech industry, you are inundated with a multitude of events that can pretty much make your head spin. Attending them all is not an option and not attending some can be detrimental to the future and health of your […]Read more
By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create […]Read more
Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and […]Read more
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power. With just a few changes, you can provide more value to your targeted audience and make money […]Read more
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away? The attention of your email subscribers is worth to you far more than their current money-making value. In essence, monetizing email lists is much […]Read more
With the big chunk of 2018 gone, things haven’t much changed for publishers. You still struggle to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest. 91% of people find online ads more intrusive than they were before. Because readers are almost programmed to ignore ads, publishers […]Read more
Looking back, email hasn’t quite been the top choice as far as advertising goes. As such, email advertising presents a fresh new path to tread for publishers who deal with all sorts of problems. From fighting to keep up with new ad formats and technology, to their over-reliance on social media to expand audience reach, […]Read more
With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have […]Read more
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