InsiderInbox with Keywee’s VP of Sales – Jake Burle

Posted: November 15, 2018By: Renee Chemel

Greetings from the PowerInbox Team! We’ve taken a bit of a break from our InsiderInbox, but we’re back with a very special guest. Our friend Jake Burle, VP of Sales at Keywee, has been in the publishing and adtech business for over 10 years. Formerly with LiveIntent, he’s now become not only a PowerInbox customer, […]

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How to Stand Out and Succeed as a Publisher in the New World of Fake News

Posted: October 18, 2018By: Renee Chemel

The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]

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Top Not-to-be-missed AdTech Events for the Second Half of 2018

Posted: September 10, 2018By: Rose Kahn

Conferences may seem a dime a dozen today, and if you are an individual in the AdTech industry, you are inundated with a multitude of events that can pretty much make your head spin. Attending them all is not an option and not attending some can be detrimental to the future and health of your […]

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Push for Profits: Add Push Notification Monetization to Drive New Traffic & Revenue

Posted: September 3, 2018By: Renee Chemel

By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create […]

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How to Increase Email Engagement with PowerInbox

Posted: August 30, 2018By: Renee Chemel

Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and […]

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How to monetize email newsletters

How to Monetize Email Newsletters

Posted: August 23, 2018By: Renee Chemel

For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power. With just a few changes, you can provide more value to your targeted audience and make money […]

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An Expert Guide to Email Monetization

Posted: August 21, 2018By: Renee Chemel

The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away? The attention of your email subscribers is worth to you far more than their current money-making value. In essence, monetizing email lists is much […]

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what is contextual advertising

What Does Contextual Advertising Mean in 2018?

Posted: July 24, 2018By: Renee Chemel

With the big chunk of 2018 gone, things haven’t much changed for publishers. You still struggle to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest. 91% of people find online ads more intrusive than they were before. Because readers are almost programmed to ignore ads, publishers […]

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The best email advertising examples header

The Best Email Advertising Examples Out There [For Publishers]

Posted: July 22, 2018By: Renee Chemel

Looking back, email hasn’t quite been the top choice as far as advertising goes. As such, email advertising presents a fresh new path to tread for publishers who deal with all sorts of problems. From fighting to keep up with new ad formats and technology, to their over-reliance on social media to expand audience reach, […]

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Why Email is The Best Social Network for Advertisers

Why Email is The Best Social Network for Advertisers

Posted: July 20, 2018By: Renee Chemel

With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have […]

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