Back to school

Nothing Says Back to School Like Personalized & Relevant Emails

Posted: August 3, 2017By: Renee Chemel

It’s hard to believe that summer is about to come to an end and in just a few months, retailers will resurrect Halloween and Christmas décor all over again (yes, unfortunately Thanksgiving is a holiday that continues to get the short end of the stick). Soon, we’ll be all snuggled up in our Fall season’s […]

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iContact's Hank Hoffmeier

InsiderInbox with iContact’s Hank Hoffmeier

Posted: July 27, 2017By: Renee Chemel

Summer is officially in full swing and we hope that means you’ve been enjoying long days, warm evenings, flip flops, and vacation days. But it also means HOLIDAY PREP! That’s right! The warm breezes and summer sun mean it’s time to gear up for the biggest shopping season of the year and get the wheels […]

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Artificial Intelligence

How AI is changing the Future of Email Marketing

Posted: July 20, 2017By: Renee Chemel

When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]

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4 Email Tips

4 Tips for Regular E-mail Conversions

Posted: July 13, 2017By: Renee Chemel

Even in a world as social media driven as ours is today, people still rely heavily on e-mail. Perhaps more so, even, than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated […]

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July 4th Engaging Video

This July 4, Gain Your Independence with Engaging E-mails

Posted: July 4, 2017By: Renee Chemel

Independence Day is just around the corner and although the day signifies much more than throwing hot dogs on the barbecue or finding the best fireworks to watch, for most the focus remains on a celebratory day of summer fun. So how to prepare, and what to do? Finding  the best place to eat (or […]

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Geofencing

Geo What? How Geofencing May Change the Face of E-mail Marketing

Posted: June 29, 2017By: Renee Chemel

Geo…what? You may immediately imagine geofencing to be the same as geocaching—the recreational activity that involves hunting and finding hidden objects with GPS. Still confused? All we’ll say is, Pokemon Snap. That’s geocaching. Geofencing is NOT the same as geocaching and definitely has no synergy with Pokemon Snap. Geofencing, is however the next hot tool […]

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Jordi van Rijn

InsiderInbox with Marketing Consultant – Jordie van Rijn

Posted: June 22, 2017By: Renee Chemel

Summer is here! That means we’re half way through the year…Have you checked in on where you stand against your annual goals? Now is a great time to do so, before the holiday marketing season kicks into high gear in just a few short months. In this edition of InsiderInbox, we head to the Netherlands […]

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5 Ted Talks

5 Ted Talks to Inspire Better Marketing

Posted: June 16, 2017By: Renee Chemel

For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and […]

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June Father's Day Video

E-mail Better Giftspo: Inspiring Ideas for Dads & Grads

Posted: June 8, 2017By: Renee Chemel

There’s a lot of hype around spring holidays—rightfully so—between Spring Break, Easter, Passover, Mother’s Day, as well as the season of Spring itself—there’s a lot going on. After all the hustle and bustle maybe we’d rather just rather associate summer with vegging out by the pool rather than preparing for yet even more holidays! But […]

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SEO Content

Need Better Google Ranking? Write Relevant Content!

Posted: June 1, 2017By: Renee Chemel

When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]

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