why analytics data isn't always the full picture

The Downside to Only Using Search Data

Posted: March 28, 2019By: Renee Chemel

When you’re building an email campaign, especially with monetization as a primary goal, relevancy is a major part of the puzzle. Like constructing a building on a solid foundation, email campaigns are only as strong as the supporting structure on which they’re based. Many publishers turn to search data to understand their audience and improve […]

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5 Invaluable Data Points you can Only get from Email Monetization

Why Email Monetization Data is Invaluable

Posted: March 21, 2019By: Renee Chemel

You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]

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InsiderInbox Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: March 14, 2019By: Renee Chemel

Greetings! With Spring just right around the corner, many of us are looking forward to a time of renewal, reinvigoration and excitement as nature blooms with life once again. This month, our InsiderInbox expert brings some of those same attributes to the marketing tech stack—helping your current efforts bloom with a supplemental solution that drives […]

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it's crucial to hypertarget your audience online

How to Hypertarget Your Online Audience

Posted: March 7, 2019By: Renee Chemel

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]

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keeping advertising simple is key

Why the KISS Principle is the Key to Successful Advertising Today

Posted: February 28, 2019By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns. The pressure is intense — pressure to maintain, pressure to improve, pressure to try out […]

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monetization tips for experts

7 Expert Tips for Digital Monetization

Posted: February 21, 2019By: Renee Chemel

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

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streamlining email ads

Back to Basics

Posted: February 14, 2019By: Renee Chemel

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

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PowerInbox is Climbing to New Heights

Climbing to New Heights – A Look at 2018

Posted: January 9, 2019By: Renee Chemel

In 2018 we conquered challenges and climbed to new heights. Check it out! At PowerInbox, 2018 was a dynamite year. Even though 2019 is already in full swing, we’re still calibrating our engines and fine-tuning our strategy for the next 11-ish months (a good entrepreneur is always thinking and evolving), and looking back at all […]

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InsiderInbox with Todd Lebo

Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: December 17, 2018By: Renee Chemel

Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]

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