What is An Email Filter

What Is Filtering and Why Should You Care?

Posted: May 16, 2019By: Renee Chemel

As of December 2018, spam accounted for around 57 percent of all email in the inboxes of the world. That’s actually down a few percent from December 2016, but when more than half of your email isn’t something you want to read, it makes it difficult to see what you are interested in. Which is […]

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Marketing for Millennials

What’s the Best Way to Reach Millennials? Email Is the Answer

Posted: May 2, 2019By: Renee Chemel

Millennials are an enormous part of today’s market, making them an attractive audience for almost any brand. In fact, as of the 2016 census, the number of millennials in the nation was only slightly below the number of baby boomers, with the younger generation set to become the largest in America within a few years. […]

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make the most out of your email contacts

Monetize That Email List: Why You Have Nothing to Lose

Posted: April 25, 2019By: Renee Chemel

An email list is a great way to connect with loyal customers, building increased brand awareness and culture. Your email newsletters are also an ideal place to drop highly relevant, interesting ads from other brands. Your customers can learn about and connect with new products and services that might be interesting to them, and you […]

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email monetization works

Why Email Monetization Works — 3 Stats That Prove It’s Effective

Posted: April 11, 2019By: Renee Chemel

Email monetization — the act of turning your existing newsletter list into a source of secondary passive income with advertising — does work. But many business owners are afraid to monetize their lists, pulling punches on both advertising and calls to action for their own goods and services. This hesitance to monetize a content stream […]

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new studies suggest the key to online ads is trust

Why Trust Is the Key to Successful Advertising

Posted: April 4, 2019By: Renee Chemel

Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, constantly […]

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why analytics data isn't always the full picture

The Downside to Only Using Search Data

Posted: March 28, 2019By: Renee Chemel

When you’re building an email campaign, especially with monetization as a primary goal, relevancy is a major part of the puzzle. Like constructing a building on a solid foundation, email campaigns are only as strong as the supporting structure on which they’re based. Many publishers turn to search data to understand their audience and improve […]

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5 Invaluable Data Points you can Only get from Email Monetization

Why Email Monetization Data is Invaluable

Posted: March 21, 2019By: Renee Chemel

You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]

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logo for DataWit

InsiderInbox Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: March 14, 2019By: Renee Chemel

Greetings! With Spring just right around the corner, many of us are looking forward to a time of renewal, reinvigoration and excitement as nature blooms with life once again. This month, our InsiderInbox expert brings some of those same attributes to the marketing tech stack—helping your current efforts bloom with a supplemental solution that drives […]

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it's crucial to hypertarget your audience online

How to Hypertarget Your Online Audience

Posted: March 7, 2019By: Renee Chemel

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]

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keeping advertising simple is key

Why the KISS Principle is the Key to Successful Advertising Today

Posted: February 28, 2019By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns. The pressure is intense — pressure to maintain, pressure to improve, pressure to try out […]

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