Apps are big business today, and forecasts indicate that’s a trend that won’t quit anytime in the near future. But app makers are sometimes hesitant to monetize their products, especially with ads, because they believe consumers will react with immediate negativity. In a world dominated by apps, though, research shows that’s simply not the case. […]Read more
You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]Read more
Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]Read more
Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]Read more
Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]Read more
Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]Read more
By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create […]Read more
Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and […]Read more
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power. With just a few changes, you can provide more value to your targeted audience and make money […]Read more
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away? The attention of your email subscribers is worth to you far more than their current money-making value. In essence, monetizing email lists is much […]Read more
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