Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures from around the world. The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe, and the Americas. Hundreds of companies from each region are […]Read more
Happy Spring from all of us at PowerInbox! This month, we’re featuring a very special guest, who’s not only a digital marketing expert, but he’s also our friend and customer. Élie Ashery is CEO of Gold Lasso, email automation firm that works with publishers to build and monetize subscriber engagement. He’s also a publisher. As […]Read more
Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, constantly […]Read more
You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]Read more
You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]Read more
Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]Read more
Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]Read more
Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]Read more
As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go. Indeed, ads offer great revenue potential but only if there are people to see them. […]Read more
Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]Read more
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