Holiday Ad Campaigns Launch

Getting Your Holiday Ad Campaigns Ready to Launch

Posted: November 20, 2019By: Renee Chemel

The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below […]

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Breaking Down AdTech Acronyms

Breaking Down the AdTech Acronym Wall

Posted: November 10, 2019By: Renee Chemel

AdTech is a field dense with jargon. This jargon can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring […]

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man viewing his phone in the early morning

How to Best Serve Push Notifications

Posted: August 8, 2019By: Renee Chemel

Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience. Here are five best practices you can leverage to create more effective advertising via push notifications. 1. […]

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InsiderInbox with Entrepreneur, Aryeh Mergi

Posted: June 20, 2019By: Renee Chemel

Summer has finally arrived, and that means vacation and barbequing! From all of us at PowerInbox, we hope you enjoy some rest and relaxation. Summer’s arrival also means it’s time to begin prepping those holiday marketing plans. Whether you’re a publisher or an advertiser, getting those holiday ad programs in place early can make a […]

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Red Herring Top 100 Entrepreneurs

Red Herring 100 Awards Recognizes Innovative Private Technology Companies

Posted: June 3, 2019By: Renee Chemel

Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures from around the world. The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe, and the Americas. Hundreds of companies from each region are […]

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Gold Lasso InsiderInbox

InsiderInbox with Gold Lasso CEO, Élie Ashery

Posted: May 7, 2019By: Renee Chemel

Happy Spring from all of us at PowerInbox! This month, we’re featuring a very special guest, who’s not only a digital marketing expert, but he’s also our friend and customer. Élie Ashery is CEO of Gold Lasso, email automation firm that works with publishers to build and monetize subscriber engagement. He’s also a publisher. As […]

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new studies suggest the key to online ads is trust

Why Trust Is the Key to Successful Advertising

Posted: April 4, 2019By: Renee Chemel

Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, constantly […]

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5 Invaluable Data Points you can Only get from Email Monetization

Why Email Monetization Data is Invaluable

Posted: March 21, 2019By: Renee Chemel

You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]

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it's crucial to hypertarget your audience online

How to Hypertarget Your Online Audience

Posted: March 7, 2019By: Renee Chemel

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]

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monetization tips for experts

7 Expert Tips for Digital Monetization

Posted: February 21, 2019By: Renee Chemel

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

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