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7 Key Take-Aways from Marketing Sherpa 2016

March 3, 2016  •  By: Renee Chemel

1. Email is not dead – it’s changing, evolving

Throughout the many sessions we heard over and over – email needs to:

  • Focus on engagement
  • Integrate with social
  • Cut through the noise
  • Contain relevant content
  • Be dynamic and personalized*

2. “The most powerful rewards are emotional”

That’s what Charles Duhigg, Pulitzer Prize-Winning Author & New York Times Best-selling Author – The Power of Habit, told the audience. As marketers we need to get to the heart of the matter and find the rewards that are moving – ones that deliver excitement or passion or maybe even fear within our customers. We need to develop new habits to understand our customers and what is important to them.

3. Be aware of marketing blind spot

Flint McGlaughlin, Managing Director, MECLABS Institute offered two points on how to do this:

  • Understand the psychological source of the disconnect
  • Embrace a method for seeing through the disconnect

In summary he remarked that our blind spot is self-interest. Therefore in our day-to-day as marketers we have to throw away our assumptions and use the data to understand why.  Basically, “unpack what’s in the mind of the customer.”

4. Get to know the market

Networking is the best way to learn what amazing marketers are up to. In just a few short meals and networking ops we walked away with a handful of new ideas that we can use internally to be better marketers. In fact, we are already implementing some of them in our next nurturing email.

5. Keep up the momentum

We thought this was one of the best ideas…put together a list of the top 5 things you want to happen in 2016. They don’t all have to be big. But make them happen. Keep up the hype throughout the year and share with your peers.

6. “Now is the best time in history to be a storyteller”

Just one of Morgan Spurlock‘s golden nuggets throughout his fantastic presentation.  A few others that gave us pause when we returned to the office:

  • Own your derivative space and own the impact
  • Be ready to accept criticism
  • Create an alignment of ideologies
  • Not ROI but ROE – Return on Education
  • The more risks you take the less risky it becomes

7. What happens in Vegas stays in Vegas

Nothing beats sitting in your hotel room after a long day of networking, presentations, keynotes and parties, and then looking out your window and watching the magnificent fountain and light show at the Bellagio.

*Learn how easy it is to implement dynamic and personalized content in your emails today.  Contact us now.

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

Blog Form

Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.