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PowerInbox Takes Personalization to a Whole New Level As Bobblehead Mania Hits the Email Innovations Summit

May 16, 2016  •  By: Renee Chemel

Email marketing influencers wonder in amazement and awe who will be next

Las Vegas, Nevada, May 11, 2016 – Dynamic and real-time in email technology provider PowerInbox is announcing yet again that “we’re all about the personalization”.

“We’ve been known to bobble along to our tune and that’s why we’re cranking up the tempo on personalization and being a relevant marketer at the Email Innovations Summit,” said Renee Chemel, VP of Bobbleheads at PowerInbox.

“At the Email Evolution Conference, our VIP Bobbleheads were such a huge hit, IBM Marketing Cloud’s Loren McDonald actually took his onstage during his presentation, and it’s now his Facebook profile picture,” continued Chemel. “We can’t wait to add to our VIP roster at EIS.”

After going through a list of over 25 of the top experts, influencers and innovators appearing at EIS PowerInbox selected whom would be selected as a VIP Bobblehead.  It’s a big secret, so you’ll have to stop by the PowerInbox booth during the conference to find out who will take home a Bobblehead in his or her own likeness–the pinnacle of personalization!

Other VIP Bobblehead Superstars from Email Evolution were Ryan Phelan of Adestra, Sal Tripi of Publishers Clearing House, Dennis Dayman from Return Path and Lisa Brown Shosteck, managing director of the Email Experience Council.

While you’re checking out the EIS VIP Bobbleheads, join us for a disco dance off complete with a photo booth to snap a selfie with Beau & Beth, the PowerInbox Bobblehead squad. They’ll be on hand throughout the event to help turn your EIS experience into a personalization palooza.

“Email marketers know that personalization is absolutely critical, but achieving that precision can be challenging,” said Jeff Kupietzy, CEO & Chief Bobbler at PowerInbox. “But with PowerInbox’s tools – DynamicMail and RevenueStripe, we’re making personalization so easy, even a Bobblehead can do it.”

Why is it so easy?  You create your campaign or email template once; DynamicMail automatically makes it unique for each user on the open. Content can change based on weather, location, device and time as well as using sophisticated data science to predict which piece of content a user will most likely click on based on his or her click history.  Marketers can also use dynamic tools such as personalized pop-ups and images, social feeds, video and more.All easy to integrate into every email, customized for each individual recipient. The result: you look like a personalization pro with very little effort. (Don’t worry, your secret’s safe with us.)

Be sure to disco dance your way over to the PowerInbox EIS booth 412, show us your moves and maybe you’ll even win a Bobblehead mini-me of your own!   Learn about email personalization and how to be a relevant marketer from our Bobblehead crew.

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.