PowerInbox offers two main types of ads: display and native. Choosing the right ad type for your content and email template goes a long way to supporting higher conversion rates. But, how do you know which is the choice for you? In truth, all of these ads have something to offer, and you’ll probably use […]Read more
Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]Read more
Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay […]Read more
The travel industry is the second-fastest growing sector in the world, and global online travel market is predicted to reach almost $818 billion by 2020. But with this growth and opportunity comes increased competition from publications fighting for travelers’ attention (and precious dollars). While travel publishers are already operating on thin margins to keep prices […]Read more
Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience. Here are five best practices you can leverage to create more effective advertising via push notifications. 1. […]Read more
Greetings Inboxers! This month, we’re taking a slightly different look at the digital marketing industry with a focus on social media. While our first love will always be email, any great digital campaign must include a healthy dose of social in order to achieve the integrated, cross-channel reach that drives great results. As senior specialist […]Read more
It’s 2.5 hours of food, fun and serious networking when PowerInbox sponsors an AdMonsters Meetup on the theme of AdServer for Email on July 17. Jeff Kupietzky, CEO of PowerInbox, will give an overview of PowerInbox and AdServer for Email before turning it over to a panel of experts. With Leora Schacter – VP Digital […]Read more
Jeff Kupietzky, CEO of PowerInbox, recently spoke at MediaPost’s Publishing Insider Summit, where PowerInbox sponsored a lunch. Jeff spoke about the growing challenge digital publishers face in overcoming issues of audience distrust and how email plays a role in providing long-term solutions. You can view Jeff’s presentation, and we’ve also highlighted some of the important […]Read more
Push notifications are an ideal way to break through the clutter and competition online to connect directly with the consumer. But as with all marketing methods, there’s a time and place for this technology, and overusing it or using it at the wrong time can alienate your audience. Here’s what you need to know about […]Read more
Summer has finally arrived, and that means vacation and barbequing! From all of us at PowerInbox, we hope you enjoy some rest and relaxation. Summer’s arrival also means it’s time to begin prepping those holiday marketing plans. Whether you’re a publisher or an advertiser, getting those holiday ad programs in place early can make a […]Read more
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