Social platforms—and Facebook in particular—are on a mission to become THE go-to source for everything the world needs to know, from restaurant recommendations to the latest LOL and #fail videos to breaking news. And, perhaps it’s already been a win—already more than 40 percent of web traffic to publishers’ sites comes from Facebook.
With all of this year’s showmanship, grandstanding and controversy, it might be hard for some of us to imagine any valuable lessons coming out of the 2016 presidential election. Others may think the entire thing so far has been a demonstration of exactly what NOT to do. But, despite all the arguing, finger-pointing and raucous dissent, there are several very important lessons email marketers can learn from the current campaign. So, even if your favorite candidate doesn’t win, at least you can find something good that came of the craziness.
Social and mobile advertising have gotten a lot of attention lately as marketers flock to these new platforms. The problem is, both are very expensive, which makes them inaccessible on smaller budgets, and ultimately they’re controlled by the platforms themselves, not you – the advertiser.
Interested in meeting some of the Email Evolution Conference rockstars? Wait no more! Throughout the conference you are invited to join Ryan Phelan, Lisa Brown Shosteck, Sal Tripi, Loren McDonald and Dennis Dayman at the PowerInbox booth, #200.
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck. Digital spending has become the clear budget leader, with mobile now consuming as much as half the digital budget.
Email is not dead, it’s changing and evolving – is just one of the 7 key take-aways from Marketing Sherpa 2016. Read the full blog to get the other 6 take-aways.
Video marketing has been proclaimed one of the most important keys to success in 2016, becoming an overwhelmingly powerful way to grab audiences’ attention. On Facebook alone, some 500 million people watch an astonishing 100 million hours of video EVERY DAY, driving engagement, visibility and a lift in purchase intent for brands.
When we talk about marketing emails, we usually think about one-way communication. We are essentially saying: “We’re offering you something we …
We have had a very busy 2 quarters working on, polishing and launching our new product: RevenueStripe.
Marketing agencies talk a lot of building personas. You’ve seen them: “Margot is a veteran executive, a 37-year-old single mother …